Karoline:
“It was in 2009 that I was inspired to start sewing. I started with easy patterns for patchwork cushions, dolls and later on for bags. When I fell pregnant with my son sewing took on a whole new meaning: sewing outfits and accessories for babies was the new trend!
Then a friend, whose son was the same age as mine, asked me to sew a “baby” toiletry bag for short travels and daily use into which diapers and other baby necessities would fit. To go the step further I made the travel bag in such a way that it could easily be attached to a pram and so would not have to be carried separately by the mom.
I continued to work on the design, adjusting and enlarging the bag but keeping it as practicable as possible. I then gave this newer designed bag to one of my dear friends who had just given birth to her daughter.
Four years down the line the toiletry bag is still being put to good use – my dear friend’s daughter has filled it with her own treasures, her “bits and pieces” (Kleinkram), and absolutely loves it!
This in turn convinced me to expand on the idea and concept of my “baby” toiletry bag and make it accessible to a larger clientele. And Katharina’s idea to start our own company came at the appropriate time.
So we sat down, revised the designs and after many hours improved the product we wanted to create and get out there. Eventually I realised I also wanted to design the actual fabric patterns and motifs too – this meant sitting down and working late into the night, drawing, designing, and redoing and improving many of my ideas.
With Katharina’s feedback we not only chose the pattern designs but also the types of fabric and colours we wanted to use. With this task freshly behind us we created our first product, the “Stadtameise”, i.e. “urban ant”.
And these were so to say the first cornerstones I had to put down to fulfil my dream and turning my creative hobby into my work!”